Contents

1) DIGITAL MARKETIG

• Digital Marketing Level 1  Digital Marketing Overview  How Digital Marketing targets and grows businesses and its potential scope in the coming years.  Digital Marketing Strategy  Understanding concepts like the ripple effect, consumer behaviour, and creating custom marketing strategies.  Website Planning & Creation  Learn how to plan, design, and code your very own website using HTML and WordPress.  Search Engine Optimization  Learn how the usage of SEO techniques can help optimize your web content and rank on search engines.  Google Tag Manager  Learn event tracking and setting up tags and triggers using Google Tag Manager.  Social Media Marketing  Learn how to use paid and organic social media marketing strategies to engage with your audience.  Facebook  Introduction to Facebook marketing, understanding how its algorithm works, and ad campaign setup and configuration.  Instagram  Learn how to grow on Instagram, with content strategies, influencer marketing and tools for Instagram advertising.  Twitter  Understanding Twitter as a marketing platform using organic content, Twitter ads and analytics tools.  Reddit  Learn content curation using Reddit, and organic traffic generation using Reddit marketing strategies.  LinkedIn  Understanding the importance and benefits of using LinkedIn, with advertising and marketing strategies.  Mobile App Marketing  Create mobile app campaigns and learn how to promote and monetize your mobile applications.  Google Ads (Previously Adwords)  Creating, optimizing, and configuring ads on Google and its related properties.  Google Analytics (GA4)  Monitoring traffic and understanding your audience’s behaviour using the latest version of Google Analytics (GA4).
• Digital Marketing:: Level 2  Content Marketing  Learn to create a great content strategy, to influence your target audience using content.  YouTube Marketing  Learn strategies to create engaging content, optimize channels for growth and build it from the ground up.  Adsense and Blogging  Learn about Google AdSense, content curation for blogging, and using AdSense for ads on blogs and websites.  Affiliate Marketing  Become familiar with the different affiliate marketing programs, and master skills in utilizing them for monetization.  Email Marketing  Learn how to create effective email marketing campaigns, and build and nurture email lists.
• Digital Marketing :: - Level 3  AI usage in Digital Marketing  Learn content creation and curation using AI, using chatbots, and other emerging AI tools for digital advertising.  Creative Ads Writing  Learn the formulas and tactics to create compelling copy to attract and captivate buyers.  Graphic Design Essentials  Learn the fundamentals of graphic design, typography, fonts & colours, and industry-required video editing skills.  Understanding UI/UX  Learn about UI design, design kits, beginner tools & UX optimization.  Professional Video Editing  Master professional video editing, with industry-standard tools like Premiere Pro & Filmora.  Podcasting  Get started with podcasting, recording and editing audio content, and building and promoting your podcast.  Viral Marketing  Pick up the skills to implement viral marketing strategies to engage with your customers and use tools for the same.  Gaming & Live Streaming  Introduction to the world of gaming and live streaming, and the future of in-game marketing through engagement with gaming communities.  Gamification in Online Marketing  Introduction to Gamification, Gamification Marketing Strategies and elements of Game Marketing.